Gruner Serbian DOO
Last updated: 14. 7. 2025.
Company Gruner Serbian DOO appreciates for your visit to our website and your interest for our services.
At our company, your privacy matters and we are committed to complying with legal requirements. This Privacy and Cookie Policy explains how we collect, use, and safeguard your personal data when you visit our website or contact us via our contact form. This Policy is aligned with the Serbian Law on Personal Data Protection (“Official Gazette RS” no. 87/2018), and the General Data Protection Regulation (GDPR).
Trust and responsibility
Gruner Serbian DOO, headquartered at Marka Oreskovica bb, 16210 Vlasotince, Serbia, is the data controller responsible for the personal data collected through this website. Our operations follow high standards of data privacy, and we apply appropriate technical and organizational measures to prevent unauthorized access, loss, or misuse of your data.
We process your personal data based on the following legal grounds: your consent, performance of a contract, fulfillment of legal obligations, as well as the legitimate interest of Gruner Serbian DOO to improve business operations and protect rights.
What personal data do we collect?
When you submit a contact form through our website, we may collect the following: your name and surname, your company name, phone number, your email address, and the content of your message.
The data you provide via the contact form is retained only as long as necessary to respond to your inquiry and fulfill legal obligations. It is accessible only to our internal team and is never sold or shared with third parties unless legally required or technically necessary (e.g., integration with services such as HubSpot).
In addition, we may collect certain technical data automatically, such as IP address, device and browser type, pages visited and duration of visits, clicks, and navigation behavior. This data is collected through cookies and analytics tools, and only after your explicit consent via a cookie banner. Technical data collected via cookies is stored according to the type of cookie – session cookies are deleted when you close your browser, while persistent cookies remain for a set period, all in line with your consent and relevant legal standards.
Data we collect may be transferred within the Gruner group or to business partners in countries outside Serbia and the European Union, including the United States of America. Such transfers are carried out under appropriate legal safeguards, such as Standard Contractual Clauses (SCC).
Legal basis and purpose of data processing
We process personal data:
- based on legitimate interest: to respond to your messages and provide requested information;
- based on your consent: for analytics, marketing, and cookie use
- only to the extent necessary and never longer than required.
Use of cookies
Like most websites, we use cookies to provide a better, faster, and more personalized experience. Cookies allow us to understand how you use our website and, if applicable, show you more relevant content.
Types of cookies we use:
- essential cookies – required for basic website functionality
- analytics cookies – used to understand usage trends and website performance, including those set by Google Analytics, activated only with your consent
- marketing cookies – used to display personalized ads (e.g. via Google Ads, Meta Pixel), only if you provide consent.
Cookies may be temporary (session-based) or persistent. We use a cookie banner upon your first visit, where you can accept all cookies, reject non-essential ones, or manage your preferences. You can change or withdraw your consent at any time via the “Cookie Settings”. Our Complianz plugin manages the loading of these cookies and scripts, ensuring that analytics and marketing cookies are only activated after you give explicit consent.
Transparency and consent
If you provide your data on the site, you do so voluntarily and fully aware of the purpose for which you are providing it. Data are used exclusively in the context of responding to your inquiry, providing service, or improving the site. We do not request or process more data than necessary.
If you are under 15 years old, please obtain parental or guardian consent before submitting any data.
Personal data collected via the contact form are retained until the purpose for which they were collected is fulfilled or until you withdraw your consent. Technical data collected via cookies are stored for the longest period determined by the type of cookie and in accordance with legal regulations.
Use of HubSpot
Our website integrates services from HubSpot Inc., headquartered in Cambridge, MA, USA and Google LLC. Both providers act as data processors on our behalf under GDPR-compliant Standard Contractual Clauses (SCCs). HubSpot and Google Analytics collect technical and usage data to help us improve our services and marketing effectiveness. These tracking scripts are loaded only after your explicit consent through the cookie banner.
To support our business, we use the following third-party services and applications:
- HubSpot (CRM and marketing)
- Google Analytics (website analytics)
- CDN provider for site loading optimization
All these partners are contractually obligated to process data in accordance with applicable data protection laws.
Your rights
Under applicable data protection laws, you have the right to: access your personal data, request correction or deletion, withdraw consent at any time, object to data processing, restrict processing, request data portability or file a complaint with the Serbian Commissioner for Information of Public Importance and Personal Data Protection (www.poverenik.rs).
External links
Our website may contain links to other websites or third-party platforms (e.g. LinkedIn, Instagram, YouTube). Please note that once you leave our site, their own privacy policies apply, and we are not responsible for the content or data practices of external websites.
Data security
We apply up-to-date technical and organizational security measures and ensure that any service providers we engage with also meet appropriate data protection standards. This includes contractual agreements for confidentiality and compliance with applicable laws.
Changes to this Policy
We reserve the right to update this Privacy and Cookie Policy in line with legal, organizational, or technological changes. Any updates will be clearly posted on this page, with the latest update date visible.
Contact
If you have any questions regarding how we handle your data, please contact us via email gruner.serbiandoo@gruner.de or phone +38116230800.
